About us

Some stories begin with a dream.
Ours began with one woman’s determination.

Over 30 years ago, my mother stood at the very beginning of what would become Whitmore Los Angeles. With little more than a vision, hard work, and a deep love for timeless fashion, she built this boutique from the ground up — piece by piece, customer by customer.

What started as her small independent dream soon grew into something far more meaningful. Our boutique became a place where women could find pieces that made them feel confident, comfortable, and truly themselves. Through the years, her dedication, care, and attention to quality shaped everything Whitmore stands for today.

As I grew older, I stepped into the world she created, learning not only about fashion, but about the values behind it — honesty, craftsmanship, and treating every customer like family. Today, I am proud to continue what she began, carrying forward the legacy she worked so hard to build.

Now, my own daughter has started helping alongside me, learning the same lessons that were once passed down to me. It is my greatest hope that one day this boutique will continue with her, just as it began with my mother — a story carried from one generation to the next.

For over three decades, Whitmore Los Angeles has stood for timeless style, quality, and family. While much has changed over the years, the heart of this boutique remains exactly the same: women supporting women, and a dream that continues to live on through every generation.

We are honored to share this journey with you and grateful to have you as part of our story.

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With love,
The Whitmore Family
Los Angeles
Est. 1996